Retailers: Why You Should Have FOMO About Card Linked Offers
Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today,…
Executive Viewpoints June 17
Latest In: Executive Viewpoints
How Data and AI are Driving More Sustainable Retail Sourcing
Consumers’ calls for sustainability have never been louder. A record 78% of consumers now say sustainability is important,…
Executive Viewpoints June 14
Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market
And, just like that, Drizly is out. As of March 2024, the departure of what was once the…
Executive Viewpoints June 13
Coachella Vibes in Your Store? How Offsite Events Drive Loyalty
Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive…
Executive Viewpoints June 12
It’s Time to Embrace Mobile-First Retail
Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all…
Executive Viewpoints June 12
How to Create an Ambassador Program for Your DTC Brand
In the dynamic landscape of DTC brands, harnessing the power of influencer marketing can be a game changer.…
Executive Viewpoints June 11
Marketing Reset: How to Reach Customers Without Third-Party Cookies
The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1%…
Executive Viewpoints June 10
3 Key Retail Metrics and How Supply Chain Readjustments Can Help
With today’s technology, retailers have seemingly endless access to hundreds of data points, and it can be difficult…
Executive Viewpoints June 7
Media Networks Beyond Retail: How to Activate Your Right to Win
With retail media ad spend projected to reach $140 billion this year, companies outside of retail seeking new…
Executive Viewpoints June 6Top Stories
Latest Podcasts
Latest Resources
