Latest In: Executive Viewpoints

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Taming Big Data To Improve Your Business

The evolving retail landscape has presented businesses with a variety of challenges. However, the key obstacle many retailers…

Executive Viewpoints August 30
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Welcome To The Digital Coupon Era

Photo courtesy: Zavers by Google Coupons have been a staple to retailers’ marketing efforts. Whether it’s during annual…

Executive Viewpoints August 29
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The Changing Face Of Retail

Every day there is a new article about how customers are embracing all-channel retailing, and how those changes…

Executive Viewpoints August 28
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Successful Email Campaigns Focus On Personalization

By Alicia Fiorletta, Associate Editor More consumers are turning to their mobile devices and social media to connect…

Executive Viewpoints August 28
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How To Capture Last Minute Back-To-School Sales With Online To Offline Marketing

With Labor Day weekend less than a week away and many schools across the country already open, it…

Executive Viewpoints August 27
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Become A Pop-Up Powerhouse!

For years, pop-up shops have been embraced by merchants that sell holiday-themed or seasonal products. But retailers of…

Executive Viewpoints August 27
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5 Questions E-Retailers Should Ask Before Setting Up Shop

By Doug Sternberg, EVP Of Client Strategy at Dotcom Distribution  Although e-Commerce generates huge sales volumes for many…

Executive Viewpoints August 26
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How To Embrace Retail’s Newest Trend: Webrooming

By Dr. Gary Edwards, Chief Customer Officer, Empathica Showrooming has consumed a lot of oxygen in the retail…

Executive Viewpoints August 23
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Best Buy Canada Is Tackling Showrooming!

Photo Courtesy: Getty Images Best Buy Canada has implemented 360mobile to help in-store sales associates better serve customers.  “The entire buying…

Executive Viewpoints August 23
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