Augmenting Reality In Retail
The pace of technological innovations makes it nearly impossible for many retailers to plan what is coming next…
Executive Viewpoints September 23
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The Value Of Loyalty
Customer loyalty means profit. And it’s really that simple — studies show that a repeat customer can be…
Executive Viewpoints September 23Price-Matching Policies: The Consumer’s Secret To Finding the Best Deal
By John Boyd, Co-Founder and CEO, ShopSavvy  Consumers looking for the best deals on products often forget…
Executive Viewpoints September 237 Strategies To Prepare & Prosper In A Global Social Crisis
By Malcolm DeLeo, Chief Evangelist, NetBase As carefully as you may have built and managed your brand reputation,…
Executive Viewpoints September 20For StoreOps Execs, The Job Is Never Done
Shoppers’ browsing and buying preferences are constantly evolving, especially as technology continues to advance. WIthin the past year,…
Executive Viewpoints September 19Terry Lundgren Goes Undercover… Sort Of
By Kim Zimmermann, Managing Editor Terry Lundgren, the CEO of Macy’s, is a fairly recognizable guy. Chances are…
Executive Viewpoints September 18Maximizing Customer Experience While Minimizing The ‘Creep Factor’
It’s 3pm on Thursday afternoon and your stomach is growling. You know that you need to go to…
Executive Viewpoints September 17Packaging Helps Create Luxury Brand Experiences…Even Online
One of the key struggles many eTailers have is creating memorable brand interactions and memories throughout the browsing,…
Executive Viewpoints September 17How To Avoid Failing In Your Subscription Service Model
Tom Caporaso, CEO, Clarus Marketing Group Birchbox, Amazon Prime, and Netflix offer widely disparate services, but one thing…
Executive Viewpoints September 16Top Stories
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