Do Celebrity Endorsements Matter?
Happy Wednesday, RTP readers! For today’s installment of our Editor Q&A column, the team ponders the impact of…
Executive Viewpoints March 19
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UNIQLO ‘Pops In’ At The King Of Prussia Mall
In advance of its latest store opening at the King of Prussia Mall in Philadelphia, UNIQLO has opened a new…
Executive Viewpoints March 18Investigating Mobile-Enabled Foot Traffic Technology
E-Commerce retailers are known for using sophisticated analytics to glean customer behavior. But most people don’t know it’s…
Executive Viewpoints March 17
New Technologies Are Rethinking Retail As We Know It
Just 15 years ago, retailers were struggling to make sense of if and how the Internet would change…
Executive Viewpoints March 17
How Mobile Will Save Retail
It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within…
Executive Viewpoints March 173 Ways Retailers Can Optimize Loyalty Programs
By Jason Trout, VP of Marketing, ShoppinPal While it’s great that a lot of retailers recognize the…
Executive Viewpoints March 14News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13Can These Retailers Turn Their Brands Around?
The media has spotlighted a slew of retailers that are facing hardships. Store closures, sales declines and re-branding…
Executive Viewpoints March 12What Do Tablet Consumers Want?
Yes, everyone wants to better understand and engage with the elusive tablet shopper. Based on some new research…
Executive Viewpoints March 11Top Stories
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