The New Era Of Digital Advertising
Search engines have been spotlighted as key entry points for brands and retailers to engage with ready-to-buy-consumers. Now,…
Executive Viewpoints March 28
Latest In: Executive Viewpoints
47% Of Female Consumers Conduct Research For Almost All Purchases
By Alicia Fiorletta, Senior Editor It seems as though women have a new role in their households…they’re now…
Executive Viewpoints March 27Would You Go To Happy Hour At Starbucks?
Happy hour, anyone? Starbucks is making headlines after announcing plans to expand its alcohol and evening apps offering…
Executive Viewpoints March 26Oprah Chai Coming To A Starbucks Near You
Image source: Huffington Post Anything that Oprah Winfrey touches turns to sold – companies featured on her “Favorite…
Executive Viewpoints March 25
Connecting With Customers To Close ‘The Brand Canyon’
Today, growing numbers of companies know that their success hinges on much more than just smart advertising, marketing…
Executive Viewpoints March 24
How MDM Can Help Minimize Showrooming, Shopping Cart Abandonment And Customer Defection
The 2013 holiday season proved to be challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas,…
Executive Viewpoints March 24The Death Of Flash Sales
By Mona Bijoor, Founder & CEO, JOOR The Fashion Revolution is upon us and there will be no…
Executive Viewpoints March 24The Viral Loop: What To Do When Facebook Dies
By Nate Fleming, Strategic Guru, redpepper  Advertisers need to start thinking about what a social strategy would look…
Executive Viewpoints March 21SXSW 2014: Engaging Retail Customers In The Age Of Digital Transformation
Theresa Wabler, VP of Global Marketing, parago I went to this year’s SXSW Interactive Festival on a mission:…
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