Latest In: Executive Viewpoints

cardlytics Customer loyalty heavy loyals heavy switches infrequent customers marketing strategies new customers purchase data shopping preferences

Do Frequent Shoppers = Loyal Shoppers?

Loyal customers are the backbone of any successful business. But what exactly defines a loyal consumer in today’s…

Executive Viewpoints June 12
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Where Is Diversity In The Boardroom?

Companies such as Skechers USA are being called out for their lack of diversity in the boardroom.  While some…

Executive Viewpoints June 11
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SPANX Onboards Nike Powerhouse To Expand Brand

By Alicia Fiorletta, Senior Editor Executive shakeups are an all-too-common part of the retail universe. What’s always interesting,…

Executive Viewpoints June 10
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Extended Packaging Offers A New Opportunity For Increased Customer Engagement

A few years ago a buyer in a retail setting would browse a few products on the shelf,…

Executive Viewpoints June 9
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Why The News Business Is Everyone’s Business: When Users Become Innovators

By Aaron Goodin, CEO, Snap Skout When it comes to selling online, it’s important for retailers and advertisers…

Executive Viewpoints June 9
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iBeacon And The Emergence Of The Smart Store: 5 Approaches To Customer Loyalty

By John Bee, White Space Retailers are going through one of the biggest shifts in consumer behavior. E-Commerce…

Executive Viewpoints June 6
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Get An Education In Innovation

Now is the optimal time for retailers to innovate.  New technology is cropping up daily, presenting businesses with…

Executive Viewpoints June 5
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Do Snotty Associates = Sales?

Yes, you read that correctly. In the luxury space, rude sales staff apparently lead to more sales, according…

Executive Viewpoints June 4
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Cutting-Edge Brands Cash In On Customization

By Alicia Fiorletta, Senior Editor Personalization has been a major topic of discussion as of late. It’s easy…

Executive Viewpoints June 3
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