Latest In: Executive Viewpoints

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Retail Sales Soar Despite Drop In Store Traffic

By Alicia Fiorletta, Senior Editor  The summer may be prime time for consumers to leave town and hit…

Executive Viewpoints July 22
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Bank On Your Brand: How To Use Or Abuse Your Greatest Asset

Work-life balance. It seems to be the holy grail of today’s workforce. Some say it’s attainable, while others…

Executive Viewpoints July 22
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Local Couriers Vs. National Shipping Providers: The Customer Experience Race

By Rob Howard, CEO, Grand Junction The $46 billion local delivery and courier industry is booming in the…

Executive Viewpoints July 21
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Key Considerations When Drafting An Effective Social Media Policy

In recent years, social media has become an invaluable tool that many retailers use to engage with customers,…

Executive Viewpoints July 21
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A Lesson In Marketing To Baby Boomers: Don’t Be Afraid To Engage Through Social Media

By Andrew Surwilo and Thomas Shipley, Co-Founders, Atlantic Coast Media Group (ACMG)  Baby boomers have experienced some of…

Executive Viewpoints July 18
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Sharing, Shopping And Socializing: How Millennials Spend Their New Money

By Samantha Polak, Editorial Intern   As more and more Millennials settle into their adult lives and careers,…

Executive Viewpoints July 17
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Are Fad Foods A Fluke?

Since Crumb’s abruptly closed its doors last week, industry players have been questioning the value of “fad foods”…

Executive Viewpoints July 16
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Keep A Pulse On The Coupon Climate

Coupons and offers are distributed on a daily basis online and in stores. Consumers are desperate to get…

Executive Viewpoints July 15
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Data, Omnichannel And Engagement: 3 Terms That Work Together To Drive Loyalty

Equipped with smartphones, mobile apps, email and numerous social accounts, the connected consumer is more accessible than ever.…

Executive Viewpoints July 15
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