Latest In: Executive Viewpoints

big data Executive ViewPoints jeff weidauer Vestcom International

Will Big Data Kill Creative?

The Internet was invented the same year we landed on the moon, at the close of a very…

Executive Viewpoints December 9
2014 holiday season data decision making gps holiday preparedness mobile real-time information

Think You Are Ready For The Holiday Shopping Season? Be Sure.

By Carl E. Rosen, Shelter Rock International     Is your brand truly prepared to grab maximum market…

Executive Viewpoints December 9
analytics data cycle Executive ViewPoints helloworld jessica lee social

The Data Cycle: The Role Of Analytics In Cross-Channel Campaigns

As the digital landscape continues to expand, retail brands are presented with more opportunities than ever to interact…

Executive Viewpoints December 8
Accenture display e-commerce gallup marketing mobile omnichannel ROI shopping experience social

Bridging The Gap Between Retail Marketing And Lasting Customer Experiences

By Mike Shanker, QuickPivot Today, consumers interact with brands differently. According to Gallup, American consumers are vigilant in…

Executive Viewpoints December 8
Black Friday branding Cyber Monday interests mentions social impressions Twitter

How Social Are Shoppers During The Holidays?

Black Friday and Cyber Monday are the top e-Commerce events of the years. It makes sense, then, that…

Executive Viewpoints December 5
apps bluetooth google glass NFC notifications Pebble smart watches starbucks Wallaby Financial wearables

How To Make Wearables Work For You In Retail

By Matthew Goldman, Wallaby Financial With Apple’s long-anticipated announcement of the Apple Watch, it is clear that the…

Executive Viewpoints December 5
customer service engagement NewVoiceMedia omnichannel satisfaction switching

The Bottom-Line Cost Of Poor Customer Service

By Alicia Fiorletta, Senior Editor  Ensuring great customer service and experiences is definitely vital during the competitive holiday…

Executive Viewpoints December 4
customer experience e-commerce holiday shopping mobile pricing SDL showrooming smartphone tablet webrooming

SDL Research Spotlights Holiday Shopper Behaviors, Expectations

By Alicia Fiorletta, Senior Editor  November was an optimal month for retailers to forge ahead with holiday deals…

Executive Viewpoints December 4
Black Friday chicken Cyber Monday discounts holiday shopping shopping behaviors Thanksgiving

Are Shoppers Playing “Chicken” With Retailers This Holiday Season?

Retailers are focused on grabbing consumer attention and dollars this holiday season, and it seems as though they’ll…

Executive Viewpoints December 3
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank