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Shoppers To Retailers: Don’t Make It Personal (At Least Not On Social Media)

By Anil Venkat, Mindtree The retail industry always starts theNew Year off with a lot of momentum, thanks to…

Executive Viewpoints February 2
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How Personalization Technology Connects The Science Of Audience Segmentation With The Art Of Customer Personas

By Liat Fuchs, Dynamic Yield The age of market fragmentation and the increasing need for precision marketing are…

Executive Viewpoints January 30
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Shoppers Share Holiday Horror Stories With #GhostEconomy Campaign

By Alicia Fiorletta, Senior Editor  In the grand scheme of things, retailers did a pretty stellar job this…

Executive Viewpoints January 29
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Did Retailers Reap The Benefits Of #Snowmageddon2015?

The great blizzard of 2015 ended up being a bit of a bust in the New Jersey/New York…

Executive Viewpoints January 28
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How Retailers Can Learn From J. Lo

By Alicia Fiorletta, Senior Editor Yes, you read that correctly. The retail world and the entertainment world are…

Executive Viewpoints January 27
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Retailers Renew Focus On The Supply Chain

A recent survey conducted by KPMG International and the Consumer Goods Forum shows that the supply chain is…

Executive Viewpoints January 26
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How To Protect Your Organization From Backoff Malware

Backoff malware is giving retailers a new cyber threat to worry about. With instances of this new attack…

Executive Viewpoints January 26
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Trends For Marketplace E-Tailers To Ride In 2015

By Jonny Steel, Payoneer   Consumer spending over Black Friday and Cyber Monday in the U.S. totaled more…

Executive Viewpoints January 26
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Improve KPIs, Meet Yearly Goals With Predictive Analytics

By Yan Krupnik, Retalon   With the New Year comes new goals and resolutions. For retailers, this means…

Executive Viewpoints January 23
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