Store Traffic Drops 19.3% Between December And January
Retailers can probably blame #Snowmageddon2015 for the substantial drop in store traffic during January. New research from Euclid…
Executive Viewpoints February 10
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Taking Things Personally: How Connected Data Enables Personalized Customer Courtship
The retail environments we recognize today have seen a massive transformation since the storefronts of the 1500s in…
Executive Viewpoints February 9
Resilient Loyalty: A Retail Value Proposition For The 21st Century
What we’ve come to call loyalty is badly broken. Businesses have let themselves slip into a mass-market definition…
Executive Viewpoints February 9Why Are Consumers Abandoning Your Mobile App?
By Mark Clark, Contact Solutions Consumers love their mobile apps. And with 75 billion apps in Apple’s appstore…
Executive Viewpoints February 9How Master Data Management Drives The Omnichannel Customer Experience
By Christophe Marcant, Stibo Systems A recent report from Forrester Research predicts that by 2017, the Internet will…
Executive Viewpoints February 6Bring Global Marketing To The Next Level
To successfully expand worldwide, retailers need to have a significant understanding local preferences, attitudes and, of course, holidays. …
Executive Viewpoints February 5Top Brands Score A Touchdown On Their Super Bowl Commercials
The Big Game may be a holiday for sports fans, but many viewers simply cannot miss the commercials! …
Executive Viewpoints February 4Millennials, Gen Zers Guide The New Retail Rules Of Engagement
By Alicia Fiorletta, Senior Editor During a special event at the Hearst Tower in New York City, Shannon…
Executive Viewpoints February 3
Gifting As Referral Marketing: Are You Leaving Sales On The Table?
The winter holiday season has wrapped up, but retailers are knee deep with gift returns, year-end inventory and…
Executive Viewpoints February 2Top Stories
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