How To Start Seeing Results From Social Media
By Alicia Fiorletta, Senior Editor In August 2011, I was two months into my tenure at Retail TouchPoints.…
Executive Viewpoints April 21
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Navigating Omnichannel The Right Way
Retail IT spending is expected to surpass $190 billion in 2015, driven by trends such as omnichannel integration.…
Executive Viewpoints April 21
How Retailers Can Effectively Create An Omnichannel Loyalty Plan
When it comes to cultivating customer loyalty, every business leader ideally wants as many seeds as possible. Omnichannel…
Executive Viewpoints April 20Customer-Centricity And The Power Of Human
By Mike Mojica, Merkle Technology is the backbone of CRM platforms, the conduit to first-party data and the…
Executive Viewpoints April 20Breaking The Trend: Online Promotions And The Rise In Average Basket Values
By Marko Luhtala, RapidCampaign According to IMRG, the UK’s online retail association, there has been a general downward…
Executive Viewpoints April 17Content And (Unified) Commerce Take Center Stage At Demandware XChange
By Alicia Fiorletta, Senior Editor I landed at Newark Liberty Airport about 6 a.m. this morning after attending…
Executive Viewpoints April 16Ode à la Rose Opens NYC Pop-Up
By Alicia Fiorletta, Senior Editor Pop-ups are always fun. I personally enjoy them because they present retailers with…
Executive Viewpoints April 15
Three Ways That Private Label Companies Can Better Connect With Consumers
For the longest time, the consumer gospel of private label has been: Sometimes they’re just as good as…
Executive Viewpoints April 15Will Wearing An Apple Watch Hurt Your Career?
By Alicia Fiorletta, Senior Editor Orders for the Apple Watch starting to roll in at 12:01 a.m. PT…
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