Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need
Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across…
Executive Viewpoints May 13
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The Line Between ‘Creepy’ And ‘Cool’ Is Quite Thin
By Alicia Fiorletta, Senior Editor When ever we cover personalization and new technology at Retail TouchPoints, we always…
Executive Viewpoints May 12
Building Brand Loyalty Through Emotional Connections
It would be nice to think that people make all of their buying decisions based on considerations like…
Executive Viewpoints May 12
Leverage New Retail Technologies To Enhance The Omnichannel Experience
A retail transformation is underway, and it is being driven by technology. Technology providers are producing solutions to…
Executive Viewpoints May 11
Why TV Should Be ‘Up Front’ And Center For Retailers (Pun Intended!)
Spring is here and so is the Upfront. So TV is on everyone’s mind whether you participate in…
Executive Viewpoints May 114 Steps To Winning The Omnichannel Game
By Bernard Louvat, TouchCommerce The name of the game is omnichannel, and engaging with your customer is the…
Executive Viewpoints May 11How Retail IT Architecture Affects In-Store Payment Readiness
By Jerry Rightmer, Starmount If you’re a caffeine addict, you may have recently experienced a moment of panic…
Executive Viewpoints May 11Serving Those Who Serve Themselves: How To Optimize Self-Service Checkout Performance
By Neil Finch, Irisys It’s easy to see the appeal of self-service checkouts, which were first installed in…
Executive Viewpoints May 8Retail Recap Of The Week
Another week, another roster of breaking news stories and trends for us to go through! This week, of…
Executive Viewpoints May 7Top Stories
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