Dynamic Pricing: A Game-Changer Or A Gamble?
Dynamic pricing. Its appeal is obvious: adapt pricing — in-store and online — to drive demand, maximize margins…
Executive Viewpoints December 8
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Personally Perfect: How Individualized Value Explodes The World Of Retail Potential
Customer delight is often conveniently defined as a great purchase experience. There’s no debating that a great experience…
Executive Viewpoints December 8
Creating That Magic Moment Through Customer Experience
Do you feel special when a company where you’ve just shopped sends you a personalized email, thanking you…
Executive Viewpoints December 8E-Commerce Gone Global: Examining the Localization Challenge
By Rory Dennis, GM and Founder, Amplience There’s no doubt that the e-Commerce market is expanding, not just…
Executive Viewpoints December 7Four Keys To Effective Price Optimization
By Brian Elliott, Periscope, a McKinsey Solution It’s no secret that retailers are under immense pressure to improve…
Executive Viewpoints December 4Are You Ready For The Holiday Rush? Five Tips To Maximize Your E-Commerce Site
By Kurt Heinemann, Reflektion The holiday shopping season can be stressful, both for shoppers — from brick-and-mortar stores,…
Executive Viewpoints December 3What Retailers Can Learn From Cards Against Humanity’s Black Friday ‘Sale’
While retailers were busy looking to drive shoppers to both the store and the web site this past…
Executive Viewpoints December 2
Facebook Timeline Sweepstakes: Easy Ways to Increase Followers and Engagement for Your Brand
As a retailer, you’ve probably read or heard enough about social media to have launched a Facebook page.…
Executive Viewpoints December 1
Bridging The Brick-And-Mortar/Digital Commerce Divide
During the past five years, we’ve seen countless headlines predicting brick-and-mortar retail stores will quickly become nonexistent in…
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