Latest In: Executive Viewpoints

data analytics Executive ViewPoints productivity Rethink Productivity Simon Hedaux workstudy

5 Ways Data Analytics Power Productivity

Productivity is a challenge for the UK economy. Since 2008, the Office of National Statistics has reported that…

Executive Viewpoints March 6
3D augmented reality Executive ViewPoints Garrett Eastham immersive merchandising vertebrae

Web-Based 3D And AR Enables Immersive Digital Merchandising — Here’s How To Do It

The era of immersive merchandising is here. As consumers turn to 3D and augmented reality (AR) to inform…

Executive Viewpoints March 5
aera technology Arnaud Morvan cognitive automation Executive ViewPoints trade promotions

How Cognitive Automation Can Stop The Insanity Of Unprofitable Trade Promotions

CPG companies invest billions each year in trade promotions. By industry estimates, many spend well more than 20%…

Executive Viewpoints March 4
Accenture employee engagement Jill Standish responsible retail sustainability

Responsible Retail: How Purpose Becomes Performance

Responsible retailers do more than earn the right to bask in the warm glow that comes from doing…

Executive Viewpoints March 3
account takeover clearsale data breach Executive ViewPoints rafael lourenco

As Data Breaches Continue, Merchants Face More Account Takeover Fraud

The year 2019 may go down as one of the worst for data breaches and account takeover fraud…

Executive Viewpoints March 2
Google Kiran Mani personalization Rachelle Considine

You Don’t Just Need Personalization — You Need The Right Personalization

This might sound familiar. You’re on your phone and a pair of shoes catches your eye. Deciding to…

Executive Viewpoints March 2
Mike Hann mobile poq shopping apps

Why Shopping Apps Are Well Worth The Investment In 2020

Apps are now a key driver of customer loyalty, and from all indicators, apps will continue to be…

Executive Viewpoints February 28
contactless contactless payment EMV Julie Scharff payments secure transactions Visa

Top Ways For Retailers To Maximize Their Contactless Investment

After widespread global adoption — outside of the U.S. tap to pay makes up over half of all…

Executive Viewpoints February 28
Bazaarvoice Executive ViewPoints product reviews Rachel Sessions Webroot

From Disgruntled To Loyal: Building Trust In Spite Of Negative Reviews

It happens. Despite your brand’s best efforts to delight customers or provide consistent product quality, every now and…

Executive Viewpoints February 27
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