What is the Sound of Your Brand In-Store? Tips for Striking the Right Tone This Holiday Season
Q4 2020 will be the most consequential retail quarter of the past 25 years. To make the most…
Executive Viewpoints November 12
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As Retailers Adjust to the Pandemic, Embracing Digital Commerce Doesn’t Have to be Risky
When the pandemic began to take shape last spring, many organizations were forced to hastily restructure their retail…
Executive Viewpoints November 11
Five Pandemic-Driven Trends Reshaping Retail CX Strategy
The COVID-19 pandemic has upended the retail sector. From household name brands declaring bankruptcy, to Amazon consolidating its…
Executive Viewpoints November 10
Podcast: ‘Contextual Commerce’ and the Future of TV Advertising
With stay-at-home orders in place earlier this year, people nationwide often passed the time bingeing on TV and…
Executive Viewpoints November 9
The New Normal: CPG’s Return to the Customer
The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte…
Executive Viewpoints November 9
Welcome to Gifting 2020 and Beyond — It is Better to Give Than to Receive
Gifting, and more broadly the act of giving, has taken on a whole new meaning in recent months.…
Executive Viewpoints November 9
Transparency: The ‘Secret’ to Successful Seasonal Marketing
With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal…
Executive Viewpoints November 6
The Need for Retail Customer Service on Social Media is Real
With the holiday shopping season starting even earlier this year, today’s retailers must have a sound customer service…
Executive Viewpoints November 6
5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers
When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be…
Executive Viewpoints November 5Top Stories
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