If You Want to Gather Insights on Consumers, go Where they Hang Out: How Social Media is Changing Research
There’s an old joke that asks, “Why do people rob banks? Because that’s where the money is.” Corny…
Executive Viewpoints May 10
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Why Customer Empathy is the New Metric Guiding Brands Through Divisive Times
Over the past decade, the social and political climate of the United States and abroad has forced every…
Executive Viewpoints May 10
For Affiliate Marketers, Brand Safety is Always On — Equal Parts Partnership and Monitoring Best Practices
It’s been satisfying to see affiliate marketing mature over the past two decades, evolving from a somewhat experimental…
Executive Viewpoints May 7
Retailers are Entering the Lending Game Thanks to Treasure Trove of Merchant Data
Today’s retailers know it’s imperative to embrace ecommerce, not just through the pandemic, but for future survival. The…
Executive Viewpoints May 7
Retail Remix Recap: The New Rules of Customer Engagement
Shopper behavior has always been in a state of constant change, but thanks to the COVID-19 pandemic, we’ve seen trends…
Executive Viewpoints May 6
Retail’s Last-Mile Challenge
In London, as shoppers return to storied Oxford and Spencer streets after long COVID-19 lockdowns, they’re being greeted…
Executive Viewpoints May 6
5 UCC Trends that Can Help Retailers Thrive in the Now ‘Normal’
The COVID-19 pandemic has changed the retail sector in dramatic ways over the last year — from fluctuating…
Executive Viewpoints May 5
3 Strategies for Responding to the Changing Retail Landscape
Retailers sometimes move at a near-glacial pace, planning out huge builds with extreme precision — and sometimes years…
Executive Viewpoints May 4
Regenerative Design: Thinking Beyond Sustainability in Retail
The sustainability model “reduce, reuse and recycle” is no longer good enough — it’s time to regenerate. Humans…
Executive Viewpoints May 3Top Stories
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