Even before the COVID-19 pandemic dramatically accelerated the growth of ecommerce and raised consumer expectations for seamless, almost…
Executive Viewpoints August 27
Conversational marketing enables marketers to build brand equity and improve campaign performance by transforming the customer experience through…
Executive Viewpoints August 26
If retailers think online shopping in 2021 is about the simple exchange of goods for money, they’re doing…
Executive Viewpoints August 25
As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time…
Executive Viewpoints August 24
If the last year has taught us anything, it’s that change and disruption are constant. Whether it’s coping…
Executive Viewpoints August 23
The pandemic really shook up the retail sector. Retailers were suddenly either essential or nonessential, and those that…
Executive Viewpoints August 23
There’s no doubt that digital innovation is revolutionizing the retail landscape — just imagine that today, the average…
Executive Viewpoints August 20
Thanks to the trending demands of consumers and the acceleration by COVID, retail brands are rushing to improve…
Executive Viewpoints August 20
COVID-19 has fundamentally disrupted retail as we know it. With re-masking and a potential fourth wave coming, we…
Executive Viewpoints August 19
