3 Ways Retailers Can Harness the Post-Purchase Experience
A recent focus on digital strategy in ecommerce has changed what the customer journey looks like, from how…
Executive Viewpoints April 1
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input…
Executive Viewpoints March 31
How Brands Can Navigate the Social Platform Ecommerce Boom
Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and…
Executive Viewpoints March 30
How Data Collaboration Gives CPGs a 360-Degree Customer View
Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want…
Executive Viewpoints March 29
Cashierless Technology — A Look Ahead
The focus on customer behavior and overall satisfaction has increased monumentally in recent years. Nothing irritates shoppers more…
Executive Viewpoints March 28
Four Tips for Brands to Win on Marketplaces
Discuss marketplaces with those who manage brands and retailers, and chances are they immediately mention Amazon Marketplace. They…
Executive Viewpoints March 28
How Data and Digital Solutions are Expanding Retail Sustainability
We hear a lot about brands investing in multi-channel retail to meet their customers where they want to…
Executive Viewpoints March 25
Generation Z: Between the Worlds of Digital and Analog
There are approximately 67 million people in the U.S. born between 1997 and 2012, and they make up approximately 20%…
Executive Viewpoints March 25
4 Ways Ecommerce Returns Will Change in 2022
Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit…
Executive Viewpoints March 24Top Stories
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