How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers
Once the pandemic is over for good (thankfully), we’ll have the chance to process what happened over the…
Executive Viewpoints May 31
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Tackling the Growing Problem of Fashion Returns Earlier in the Supply Chain
While ecommerce was already on the rise prior to the COVID-19 pandemic, the historic shift in customer expectations…
Executive Viewpoints May 30
Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar
Digital disruption is taking place in retail more than any other sector. While customers are gaining benefits from…
Executive Viewpoints May 27
Overcoming Key Payments Hurdles for Ecommerce Success
Worldwide growth in various payment methods and processors has led retailers to build increasingly complex payment infrastructure. While…
Executive Viewpoints May 27
From Emails to Kiosks: How to Test and Evaluate Personalization Strategies
For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with…
Executive Viewpoints May 26
Balancing Privacy and Personalization: The Key to Customer Loyalty
Retailers are facing a myriad of challenges, from tightening budgets, smaller profit margins and financial constraints to clunky…
Executive Viewpoints May 25
How Retail Should Enter the Metaverse
Retail is just like any other business category — a buzzword symbolizing an abstract concept gains traction, and…
Executive Viewpoints May 24
How to Fix Your Loyalty Program’s Dispersed Data Problem
Loyalty programs can increase revenue by 15%-25% each year, according to McKinsey, which is why brands prioritize these…
Executive Viewpoints May 23
Why ASICS and Other DTC Retailers are Turning to Zero-Party Data
Google’s announcement earlier this year regarding “Topics” — its more privacy-sensitive solution to FLoC, or Federated Learning of…
Executive Viewpoints May 23Top Stories
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