What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs
Online fraud cost digital commerce merchants $27 billion in 2021, so it’s no surprise that retailers have redoubled…
Executive Viewpoints August 5
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A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season
While many holiday shoppers favor online experiences to avoid waiting in endless checkout lines or battling over parking…
Executive Viewpoints August 4
Buy Now, Pay Later: Risks and Rewards
The marshmallow test is a famous bit of social science research: Give a kid a marshmallow, tell them…
Executive Viewpoints August 3
Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people…
Executive Viewpoints August 2
3 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of…
Executive Viewpoints August 1
Retail is the Number-One Industry Targeted by ADA Website Lawsuits
There are 54 million disabled Americans, making up the third-largest market segment. And like their able-bodied counterparts, they shop, bank…
Executive Viewpoints August 1
How to Let the User Drive True Personalization on Ecommerce Websites
Over the years many consumer services providers in ecommerce, talent search, food delivery, streaming entertainment, social media, etc.…
Executive Viewpoints August 1
With the Peak Shopping Season Approaching, It’s Time to Think About Observability
It’s summer, and that means ecommerce businesses are once again gearing up for the peak selling periods of…
Executive Viewpoints July 29
Metaverse and Retail: Why Consumers Will be Looking at the Metaverse as the Next Big Shopping Venue
The metaverse is the retail topic du jour these days, with huge investments underway and, according to Bloomberg Intelligence, a potential…
Executive Viewpoints July 29Top Stories
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