Beating Cookie Addiction with a Healthier Attribution Diet
Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is…
Executive Viewpoints October 4
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Resilience Training: Small Business Innovation During a Recession
Small business owners already have a lot on their plate. There’s always too much to do in too…
Executive Viewpoints October 3
Music Curation — What Retail Brands Need to Know
I’ll admit it: a good chunk of my early music discovery came from Shazam. I vividly remember being…
Executive Viewpoints October 3
Is Your Email Marketing Software The Right One? 5-Point Assessment Guide
According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is…
Executive Viewpoints September 30
Prevent Out-of-Stock Problems From Turning Into Allocation Problems
The current supply chain crisis isn’t expected to get any better until early 2023, at best, prolonging the…
Executive Viewpoints September 30
4 Steps Retailers Can Take to Market Themselves in a Recession
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in…
Executive Viewpoints September 29
How Retailers can Overcome the Challenges Faced on the Path to Sustainability
There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report…
Executive Viewpoints September 28
Why is Apple Jumping on the BNPL Train During Turbulent Times?
Since the beginning of the pandemic, interest in buy now, pay later (BNPL) services has grown rapidly. From…
Executive Viewpoints September 27
Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape
Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success,…
Executive Viewpoints September 26Top Stories
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