Dynamic Pricing and Personalization in an Age of Persistent Inflation
Amid soaring prices, retailers, CPG brands and consumers have to decide how best to thrive in an era…
Executive Viewpoints December 9
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B2B is the New Driver of Growth for Buy Now, Pay Later
Throughout the past few pandemic years, buy now, pay later (BNPL) has become the latest fintech trend to…
Executive Viewpoints December 8
Relying on End-to-End Observability to Ensure Exceptional Customer Experience
Overseeing an e-commerce platform for one of the world’s largest technology companies is no simple task. At the…
Executive Viewpoints December 7
How to Create an ADA-Compliant Ecommerce Site: Tips for Business Owners
As 2023 approaches and you start building your business’s New Year’s resolutions, put online accessibility at the top…
Executive Viewpoints December 6
Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop
With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected…
Executive Viewpoints December 5
3 Ways for Ecommerce Retailers to Generate and Maintain Brand Loyalty
Brand growth relies on loyal consumers. In fact, repeat business from existing customers generates 65% of most companies’…
Executive Viewpoints December 5
How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network
There are a growing number of retailers competing for their share of available advertising dollars, and a big…
Executive Viewpoints December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
Don’t Cut Ad Spend, Just Make Sure it’s Effective
Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the…
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