How Retailers Should Deal with Digital Advertising Inflation in 2023
The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand…
Executive Viewpoints February 8
Latest In: Executive Viewpoints
5 Trends from NRF 2023 That Retailers Can’t Ignore
It was amazing to be back in NYC for NRF 2023, and this year’s event did not disappoint.…
Executive Viewpoints February 7
Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?
Successful retailers have put a lot of effort over the years into understanding their customers’ buying personas. They…
Executive Viewpoints February 6
Commerce Media Doesn’t Have to Relive the Sins of Programmatic’s Past
Commerce media is hitting its stride from a growth and momentum standpoint, but there’s a flipside to that:…
Executive Viewpoints February 6
Performance Privacy is the Linchpin for a New Age of Marketing
In 2021, global digital advertising spend hit $455.3 billion and is projected to reach $646 billion by 2024.…
Executive Viewpoints February 3
Turn Tricky Market Conditions into Revenue-Increasing Opportunities
The new year is here; however, the market challenges of 2022 didn’t evaporate with the turning of the…
Executive Viewpoints February 3
How Retailers Can Democratize Data to Buoy Performance
Retail companies have invested billions in data analytics and infrastructure, seeking competitive advantage through deeper, more granular visibility…
Executive Viewpoints February 2
Gen Z is Hyperconscious of Greenwashing in Retail — Defining ‘True’ Sustainability for a Young Demographic
Gen Z has been shaped by a number of factors, including the COVID-19 pandemic and the economic downturn…
Executive Viewpoints February 1
Where to Next for the Experience Economy?
Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of…
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