Want to Win the Consumer in 2023? Start with Trust, Especially when it comes to ESG
Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment…
Executive Viewpoints February 24Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment…
Executive Viewpoints February 24Retail media networks are digital platforms that allow retailers to monetize their customer data by selling targeted advertising…
Executive Viewpoints February 24Brands have long recognized the power of celebrities to influence the buying decisions of consumers. But the advent…
Executive Viewpoints February 23Headless ecommerce and low-code application development are two increasingly advantageous technology frameworks — and they’re on a collision…
Executive Viewpoints February 22The Cambridge Dictionary defines the wow factor as a quality that makes someone feel great excitement or admiration.…
Executive Viewpoints February 21The buying power of African-Americans is projected to reach $1.8 trillion by 2024. However, the experiences of African-Americans…
Executive Viewpoints February 21Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic…
Executive Viewpoints February 20The last two years have been a rollercoaster for fashion brands. The supply chain disruptions of 2021 led…
Executive Viewpoints February 20Remember the dawn of ecommerce? The very concept of entering credit card details into a website was so…
Executive Viewpoints February 17