Does the Concept of the Sales Funnel Still Apply to Modern Retailers?
Looking around in 2023, we need to ask whether the concept of the funnel still applies in the…
Executive Viewpoints March 6Looking around in 2023, we need to ask whether the concept of the funnel still applies in the…
Executive Viewpoints March 6As many organizations across the country appear ready to tighten their belts in the face of recession, some…
Executive Viewpoints March 6Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players,…
Executive Viewpoints March 3The world’s supply chains are under attack, and the vendors that organizations rely on could be the weakest…
Executive Viewpoints March 2If a consumer has a $5 bill burning a hole in their pocket, will they spend it on…
Executive Viewpoints March 1There’s no question that rising prices have altered consumer behaviors. Whether they’re choosing lower-cost private-label items at the…
Executive Viewpoints February 28While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains…
Executive Viewpoints February 27At a time when huge numbers of retailers and main street businesses are under incredible pressure just to…
Executive Viewpoints February 27The not-so-new online face of retail has already transformed most aspects of the path to purchase for consumers,…
Executive Viewpoints February 24