Latest In: Executive Viewpoints

Executive ViewPoints James Cuthbertson Relative Insight sales funnel

Does the Concept of the Sales Funnel Still Apply to Modern Retailers?

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the…

Executive Viewpoints March 6
Cass Bailey Challenger challenger gray & christmas Slice Communications

With Retail Layoffs, Communication is Key

As many organizations across the country appear ready to tighten their belts in the face of recession, some…

Executive Viewpoints March 6
Executive ViewPoints Frank Kouretas orckestra personalization

Personalization that Consumers Expect Post-Pandemic

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players,…

Executive Viewpoints March 3
Conquest Cyber Executive ViewPoints Jeffrey Engle security

Actionable Strategies to Safeguard Your Supply Chain from Cyberattacks

The world’s supply chains are under attack, and the vendors that organizations rely on could be the weakest…

Executive Viewpoints March 2
digital branding Executive ViewPoints Jessica Clemens VDX.tv

It Pays to Try Your Luck at Digital Branding as a Cash Business

If a consumer has a $5 bill burning a hole in their pocket, will they spend it on…

Executive Viewpoints March 1
Eagle Eye Executive ViewPoints loyalty Tim Mason

Retail Loyalty’s Moment is Now

There’s no question that rising prices have altered consumer behaviors. Whether they’re choosing lower-cost private-label items at the…

Executive Viewpoints February 28
Executive ViewPoints loyalty Verizon Business Will Gordy

Transforming Customer Loyalty with Emerging Technology

While a new year means new opportunities for retailers, the importance of a successful customer loyalty program remains…

Executive Viewpoints February 27
Branden Jenkins Censuswide Google Medius Meta

How AP Automation is Helping Protect Retailers Against Invoice Fraud

At a time when huge numbers of retailers and main street businesses are under incredible pressure just to…

Executive Viewpoints February 27
Builder.ai returns process Sachin Dev Duggal

Overwhelmed Customer Service Teams? Keep Returns at Bay with Automation

The not-so-new online face of retail has already transformed most aspects of the path to purchase for consumers,…

Executive Viewpoints February 24
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