Retail executives and analysts are debating the future and overall benefits of Facebook storefronts. A recent article from Bloomberg revealed that merchants including GameStop, JCPenney and Nordstrom have closed their social commerce initiatives after experiencing poor sales results. However, new research from Payvment, an e-Commerce and discovery solution provider for Facebook, indicates that the social networking site can be a beneficial channel for retailers by increasing traffic, ad display and even purchase rates.
