This back-to-school season looks promising for both retailers and consumers. In fact, most consumers said they plan to shop online/use comparison shopping web sites (62%) and shop at discount/bargain/outlet stores (56%). Tactics retailers are using to entice consumers this year include free shipping, sales, price cuts and coupons. This PriceGrabber infographic includes 2012 BTS consumer trends as well as how consumers plan to utilize mobile as a BTS shopping tool.
