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How Social Are Shoppers During The Holidays?

Black Friday and Cyber Monday are the top e-Commerce events of the years. It makes sense, then, that more consumers are connected to the web, browsing items and sharing feedback on social media. 

“With more holiday shoppers shifting their gift buys to online sales, it’s more important than ever for retailers to know the difference between their online and offline customers,” said Michael Hussey, CEO of StatSocial. "Social media advertising gives retailers unprecedented abilities to target the right people at the right time. But to target the right people, you first have to know who you are looking for.“

This infographic, courtesy of StatSocial, outlines top Twitter behaviors and trending topics during the 2013 holiday season. Do you think we’ll see similar results this year?

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