Happy Thanksgiving, everyone! This year, we’re incredibly thankful that you’ve turned to the Retail TouchPoints Tumblr, web site and newsletter as a go-to source for the latest industry trends and best practices.
We wish all retailers a prosperous holiday, and hope your marketing campaigns and tactics spread some holiday cheer and get your consumers in the spending spirit!
To give you some inspiration as you digest your turkey feasts, our friends at Outbrain conducted some great research on the content that resonated with consumers during the holiday season.
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Take a look at the top five retail headlines of the 2013 holiday season and their respective categories:
- Video: Look younger in 2 minutes, with this French secret (Beauty)
- Perfect Recipe for Buttermilk-Brined Turkey (Home goods/culinary)
- Parisian Beauty Secret: How to Look Great without Makeup (Beauty)
- 7 Ways to Make a Bold Statement at Home Using Timeless Blue Shades (Home repair)
- The Chicest Dessert for Your Impromptu Dinner Party (Apparel)
Looking at the above examples, here are a few examples we can gather:
- If you’re using interactive content, such as video, make that clear!
- Incorporate “how to” or “ways to” in headlines. It shows that best practices will be included, which definitely piques interest!
- If you’re going to use numbers, stick to the odd ones! Research shows that headlines with odd numbers drive more clicks and eyeballs than even ones.
- Have some fun! The final example isn’t literal, per se, but what consumer doesn’t want a look at what’s chic and in style for holiday dinner parties? This is a fun spin on the “how-to” model.
Outbrain also shared some graphs on 2013 holiday content consumption and other trends. Hopefully the below graph will help you develop a stellar holiday strategy:
Enjoy your holiday, everyone!
