Blue Apron Rebrands with Expanded Menu, à la Carte Ordering Options
Blue Apron, one of the pioneers in the prepared meal kit category, has rebranded with new, more convenient…
News August 11
Latest In: Personalization
Shelf vs. Subscription: How Retailers Can Retain Customers in the DTC Era
In 2023, the DTC space made headlines when pet food subscription service Butternut Box secured a record-breaking $351.5…
Executive Viewpoints August 6
Walmart Delivery Trucks Bring In-Person Experiences to Events
Walmart Delivers, keyed to align with the retailer’s “Who Knew?” reintroduction campaign, will bring five themed Walmart delivery…
News August 5
Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce
ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping…
News August 4
Why the Second Sale Matters More than the First
The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a…
Executive Viewpoints July 24
Target Brings Back BTS Personalization Stations at 500 Stores
Target is looking to continue the back-to-school sales momentum with ongoing sales on school essentials and the return…
News July 23
It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification
Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now…
Executive Viewpoints July 23
How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025
This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad…
Executive Viewpoints July 22
Back-to-School 2025: Season Stretches at Both Ends as Consumers Seek Value
Like the holiday shopping season, which has been steadily creeping back toward October (or even earlier), the back-to-school…
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