Latest In: Personalization

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Does a Wine’s Taste Represent the Next Frontier in Digital Personalization?

As consumers spend more time and money online, brands and retailers are feeling greater pressure to stand out.…

Features November 29
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How to Win in the Real-Time Holiday Retail Era

Holiday shopping season is upon us. Consumer expectations of retailers have been transformed by their experiences buying from…

Executive Viewpoints November 18
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What do Today’s Consumers Really Want? #RIC21 Day One Answers the Question

It’s the question every retailer wants the answer to: what do consumers (and more specifically, those likely to…

Features November 17
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Sweetening the Cookie-less Jar: What Luxury Retailers Need to Know for Future-Proof Success

While 80% of U.S. marketers report being very reliant on third-party cookies in digital advertising, the reality is here:…

Executive Viewpoints November 17
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Blueshift Helps Retailers Connect with Customers Across Omnichannel Journeys

Blueshift is expanding the journey orchestration of its AI-powered SmartHub Customer Data Platform (CDP) across all customer experience…

News November 11
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The ‘New’ Personalization: Why and How Today’s Businesses Must Deliver Predictive, Real-Time Customer Experiences

For retailers, marketplaces are the new shop window. And today’s brands have moments — not minutes — to…

Executive Viewpoints November 9
Capgemini North America Danielle Savin Executive ViewPoints personalization

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many…

Executive Viewpoints October 26
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Coveo Acquires AI-Powered Personalization Provider to Expand Relevance Platform

Coveo, a relevance platform that works to enhance digital experiences with AI-powered search, recommendations and personalization, has acquired…

News October 15
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Exclusive Q&A: How JOANN Retains Customers by Merging Human- and Tech-Focused Store Strategies

When consumers go to a grocery store, generally they’re there to buy the individual ingredients that will eventually…

Features October 12
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