How CarMax Digitized, and Personalized, the Car-Buying Experience
A car is one of the biggest purchases most consumers make, but the process of buying one, especially…
Features May 2
Latest In: Personalization
Back to the Beginning: Print’s a Smarter Start to Customer Journeys
Omnichannel, through-the-line, integrated: popular marketing synonyms that date back decades. Call it what you will, the quest for…
Executive Viewpoints May 1
Revolutionizing Retail Marketing: How Apple’s Web Push Notifications on iOS 16.4 will Change the Game for Retailers
Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed…
Executive Viewpoints April 28
The Art and Science of Matching Customer and Product DNA
When it comes to online personalization, businesses are hitting a wall. They’re navigating a new Wild West of…
Executive Viewpoints April 24
Barnes & Noble Revamps Loyalty Program, Adding Free Option
Barnes & Noble has reconfigured its loyalty offerings for the first time since the program began in 2001,…
News April 21
Madison Reed CEO: ‘Your Customers Tell you Everything if You’re Willing to Listen’
Taking as her mantra that “retail is based on everything that the consumer experiences with you,” Madison Reed…
Features April 17
Home Depot Promotes Insider to New Retail Media and Monetization Post
The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible…
News April 12
AI in Retail: We had Questions; Human Experts (not ChatGPT) Provided the Answers
Editor’s note: This is the fifth and final article in our series on AI in retail (though we’ll…
Features April 11
How ChatGPT can Help Fashion Brands Move Faster with Automation
Fashion brands operate in a highly competitive environment, and need to stay on top of the latest trends…
Executive Viewpoints April 10Featured
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