Retailers Take Note: Generative AI is Killing the Single Voice of the Brand
Retail marketing lives and dies by one main principle: the voice of the brand. Once in a while…
Executive Viewpoints July 20
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Capitalizing on Retail Trends with Footfall Data
Maximizing store performance will always be a priority to retailers and commercial real estate companies but, as important…
Executive Viewpoints July 17
How Ecommerce Shoppers are Reshaping Gift Giving
The ecommerce gift-giving experience is more customer-driven in a digital-first world. Whether it’s with fine jewelry, health and beauty…
Executive Viewpoints June 26
Why Shipping is the Key to Unlocking Exceptional Customer Experience
Over the last few years, the growth of ecommerce has seen an unprecedented surge. Between 2019 and 2022,…
Executive Viewpoints June 19
How NFTs Could Change the Game for Loyalty Programs
Loyalty programs are an essential part of businesses’ efforts to retain customers and increase engagement. However, as we…
Executive Viewpoints June 12
Best Practices to Level Up Your SMS Marketing Strategy
2022: the year of SMS marketing. With cookies continuing to diminish, brands understood the need to gather more…
Executive Viewpoints June 2
Shinola and Filson to Update In-Store Experience with Omnichannel Platform
Shinola and Filson will modernize their in-store experiences with mobile POS, order management and store inventory solutions from…
News May 31
The ABCs of a Successful Back-to-School Shopping Season
The back-to-school (BTS) season, which had traditionally been confined to August and early September, has been expanding as…
Features May 30
NFTs Aren’t Obsolete — They’re Just Evolving into Something Much More Useful
In the two years since Christie’s sold a Beeple NFT for $69 million and Justin Bieber paid $1.3…
Features May 26Featured
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