Give the Gift of a Hyper-Personalized Shopping Experience this Holiday Season
The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience.…
Executive Viewpoints September 28
Latest In: Personalization
The Limited Role of AI in Ecommerce
In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and…
Executive Viewpoints September 21
What to Expect and What to Wish for from Retailers this Holiday Season
Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded…
Executive Viewpoints September 18
Family Dollar Promises Mobile App Will Support Ecommerce by 2024
As part of its overall digital transformation, Family Dollar will debut a mobile app in October that will…
News September 15
Pinterest Debuts New Ad Formats and ‘Collages’ Feature for Users
Pinterest unveiled a suite of new features for its users as well as new advertising formats at its…
News September 14
The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Shopping online can feel completely overwhelming for consumers when options feel infinite. The paradox of choice can even…
Executive Viewpoints September 14
Williams-Sonoma Deploys New Tech to Gain Single View of Customer Across Multiple Brands
Williams-Sonoma will deploy a suite of solutions from Salesforce to get a 360-degree view of its customers across…
News September 13
Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023
Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies…
Features September 8
How MACH Technologies Help Retailers Foster a Dynamic Customer Experience
The pace of technological change — as well as consumers’ increasing demand for always-on-shopping, anytime, anywhere — has…
Executive Viewpoints September 7Featured
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