Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content
Brooks Running has joined forces with Outside Interactive, a creator of outdoor content, services and experiences, to bring…
News April 12
Latest In: Personalization
Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year
We are past the point of conjecture about whether AI will upend the retail industry; it already has.…
Executive Viewpoints April 11
Next-Gen Co-Brand Cards are Tailored to You, by You
In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the…
Executive Viewpoints April 9
Lego Will Make Stores ‘Sensory Inclusive’ to Increase Neurodivergent Accessibility
To mark Autism Acceptance Month, all Lego stores in the U.S. and Canada will be certified as “sensory…
News April 5
Retailer Lessons from iGaming Companies
Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing…
Executive Viewpoints April 5
New Cannabis Dispensary Modeled on Customer-Friendly Supermarkets
Many cannabis retailing sites call themselves “dispensaries,” a pharmaceutical-tinged word that connects to their role in selling medical…
Features April 3
What You Need to Know About Transforming Online Return Churn
For anyone who has made a purchase online, returns are part of the standard online buying process —…
Executive Viewpoints April 3
PetSmart Upgrades Loyalty Program with Personalization, New Tiers
PetSmart has added two new tiers to its renamed loyalty program, Treats Rewards, along with personalized offers, special…
News April 2
Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize…
News March 27Featured
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