Latest In: Personalization

birdzi digital coupons ECRS Harps Food Stores personalized rewards point of sale real-time personalization
Harps Food Stores is deploying real-time personalization at checkout.

Harps Food Stores Enables Real-Time Personalization at Checkout

Harps Food Stores is deploying a new integration between customer intelligence platform Birdzi and POS system ECRS to…

News July 1
abercrombie & fitch Amazon instagram madewell Megababe Nordstrom parachute Parker Rae Wellness Rodeo CPG Sarah Sweeney Target tiktok ulta beauty Urban Outfitters vacation Walmart Whole Foods

In the Fight for Mutual Survival, DTC and Retailers are Frenemies

Both DTC brands and traditional retailers have seen better days. Unsurprisingly, major retailers always have struggled to keep…

Executive Viewpoints July 1
Featured interactive content interactive quizzes Monetate nespresso personalization Retail ThinkTank (2024) Retail ThinkTank: Ecommerce Strategy (2024) Retail ThinkTank: featured in ecommerce strategy (2024)

Nespresso Awakens New Coffee Discovery Pathways with Online Quiz 

Most Americans (84%) start their morning with a fresh cup of coffee, according to the National Coffee Association,…

Features July 1
Clairol glamsquad Wella Company

Clairol Teams with Glamsquad to Offer Free Hair Coloring House Calls

Clairol and Glamsquad have partnered to offer free at-home hair-color appointments in four markets this summer: Los Angeles,…

News June 18
first-party data gamification Joel Steel Komo Technologies zero-party data

Why Retail Brands Need to Collect Their Own Data

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment…

Executive Viewpoints June 18
Capital One Shopping Research Ed Wogan harvard business review NRF SAP Emarsys Valuedynamx

Retailers: Why You Should Have FOMO About Card Linked Offers

Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today,…

Executive Viewpoints June 17
drizly Emma Versaw swiftly

Raising the Bar: A Grocer’s Guide to Dominating Alcohol Sales in a Drizly-Free Market

And, just like that, Drizly is out. As of March 2024, the departure of what was once the…

Executive Viewpoints June 13
Accenture bath & body works gen AI

Bath & Body Works Deploys Gen AI to Help Customers Sniff Out the Perfect Fragrance

Seeking to modernize its core technology platforms, Bath & Body Works is working with Accenture to leverage the…

News June 12
26PMX Adidas Lizzie Tearle McDonald's Nike tiktok

It’s Time to Embrace Mobile-First Retail

Omnichannel planning is widely recognised as the contemporary, effective and optimal approach to coordinating digital media. We all…

Executive Viewpoints June 12
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank