Latest In: Personalization

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Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and…

Executive Viewpoints August 30
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Navigating AI Adoption: Why the Co-Pilot Approach is the Most Successful  

Co-pilots are essential on a commercial aircraft: they’re there to assist the captain in operating the aircraft, monitor…

Executive Viewpoints August 13
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The Secret Sauce for Successful Experiential Marketing

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer…

Executive Viewpoints August 8
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Cookies are Here to Stay, But Retailers Can Still Differentiate with Data Privacy

To kick off this discussion about privacy, let’s start with a little quiz. When you see the data…

Features August 8
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Grubhub Enhances App Personalization, Adds Priority Delivery Option

Grubhub now has 30 personalized recommendation carousels on its homepage, spotlighting merchants with delivery ETAs of 30 minutes…

News August 6
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The Race to Displace: How Temu and Shein are Redefining Ecommerce

Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as…

Executive Viewpoints August 6
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Target Gives Returning Students Tools to Personalize Their Stuff

Target has set up Personalization Stations that allow kids to make their backpacks, water bottles, lunchboxes uniquely their…

News August 2
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From Frustration to Loyalty: How One Retailer Increased NPS by 70% with Customer-Controlled Substitutions

Have you ever unpacked your grocery order, excited to make a recipe, only to find a weird substitute…

Executive Viewpoints July 29
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The Art of Architectural Design and AV Technology in Brand Storytelling

Picture walking into a high-end retail store where every detail, from the shifting lights to the interactive displays,…

Executive Viewpoints July 24
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