Dollar General’s pOpshelf Refreshes Stores, Loyalty Program and App
Dollar General will kick off a new customer loyalty program for its pOpshelf banner by the end of…
News October 18
Latest In: Marketing
Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’
Amazon is no stranger to the world of advertising having first introduced ads in its online store 20…
Features October 18
Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku
When one thinks of the Super Bowl, many products come to mind — foam fingers, beer, face paint,…
Features October 18
Foot Locker Ups its Influencer Game with New Creator Platform, Chicago Bulls Partnership
Foot Locker is driving home is connection to sport culture with a series of new initiatives, including the…
News October 17
Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact
According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact…
Executive Viewpoints October 17
How the Convergence of Content and Commerce is Collapsing the Traditional Marketing Funnel
Commerce is being embedded into more channels, platforms and touch points. Destinations once focused on education and inspiration…
Features October 15
Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media
It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad…
Executive Viewpoints October 15
How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content
Humans are visual creatures; it’s a biological trait developed way back when we all still lived in caves.…
Features October 11
Amazon: Third Fall Prime Day was Biggest Ever
The unofficial kickoff to the holiday shopping season — Amazon’s Fall Prime Day — was a success, at…
News October 10Featured
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