Positioning Your Brand For Experiential Marketing Success
Brands want to keep consumers around — and consumers want to know that brands have their best interest…
Executive Viewpoints July 17
Latest In: Marketing
The Opportunity For Change
For the past six months, the consumer-packaged goods (CPG) industry has been turned on its head because of…
Executive Viewpoints July 16
Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers
As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries,…
Features July 14
Why Agility And Multi-Touch Attribution Are Key To Personalized Marketing Campaigns
Retailers understand what they need for next-level personalization, but they are still struggling with speed of action and…
Features July 13
Google Ads Tips: Target The Right Customer At The Right Point In The Shopper Journey
The uncertainty created by COVID-19’s resurgence means e-Commerce is going to remain top-of-mind for the foreseeable future, which…
Features July 10
How Luxury Brands Are Responding To COVID Tension With Innovation
COVID-19 has been an accelerant of retail disruption, and no vertical has been left unscathed. For the luxury…
Features July 9Unilever Leverages Alibaba Cloud To Market To Taobao And Tmall Customers
Unilever is partnering with Alibaba Group’s Alibaba Cloud as it seeks to optimize the brand experience for the…
News July 6
Capgemini Expert Busts 5 Common Influencer Marketing Myths
Influencer marketing has emerged as a powerful method for building brand awareness, trust and overall reputation. And today,…
Features June 30Filipino Specialty Supermarket Seafood City To Launch Online Store
Seafood City Supermarket, which sells Filipino specialties and general grocery items in 32 stores in the U.S. and Canada,…
News June 29Featured
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