Why Google’s Recent Shopping Blitz is as Much About Advertising as Ecommerce Expansion
Google has indisputably cornered the market on search, and now the tech giant is setting its sights further…
Features June 4
Latest In: Marketing
Nosto Acquires UGC Marketing Platform Stackla
Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display…
News June 3
The Death of Retargeting and the Advent of In-Session Marketing
Until recently, if you glanced at a digital advertisement while browsing online, chances are that ad followed you…
Executive Viewpoints June 3
REI Creates In-House Content Studio With Emphasis on Diversity and Inclusion
REI has launched Co-op Studios, an in-house content arm that will produce films, podcasts and editorial programs aimed…
News May 28
Widen Collective Offers Retailers Greater Control Over Digital Content
Widen Collective, a platform designed to help brands streamline their workflow by enriching product data with marketing copy…
News May 27
All in Good Time: When to Hit ‘Send’ on an Email Campaign
What difference does timing make to the success of a promotional or marketing email campaign? The simple answer…
Executive Viewpoints May 24
Digitized In-Store Shopping Experiences are the Future of Retail Marketing
In March 2021, U.S. retail sales surged 9.8%, thanks to a third stimulus check and the gradual relaunch…
Executive Viewpoints May 19
Petco Launches Retail Media Network
Petco has partnered with retail media platform CitrusAd to offer its vendors digital advertising opportunities across its ecommerce,…
News May 14
Why Google, Facebook and Instagram Ads Blossomed in 2020 — and Where They’re Headed Next
ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular…
Features May 14Featured
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