TikTok Debuts Creative Exchange to Help Advertisers Create Platform-Specific Content
TikTok has launched a pilot for its new Creative Exchange portal, aimed at helping brands develop TikTok-specific ads…
News November 16
Latest In: Marketing
Facebook Ups the Shopping Ante with new Livestreaming, Community Commerce Features
Fresh off its rebrand, Meta has introduced a series of new tools to make shopping and buying easier…
News November 15
Facts and Myths About Video Marketing — The Holiday Edition
Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic,…
Executive Viewpoints November 15
Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21
The agenda for the virtual 2021 Retail Innovation Conference, taking place Nov. 16 and 17, has been designed…
Features November 11
Leveraging an Integrated Digital Marketing Campaign this Holiday Season
Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11%…
Executive Viewpoints November 5
Brands and Consumers: How TikTok is Changing the Dynamics
Are you thinking of using TikTok for your retail brand? Well, the video sharing app is rapidly changing…
Executive Viewpoints November 3
Actions Speak Louder Than Views
When it comes to measuring the success of an advertising campaign, there are many KPIs and metrics that…
Executive Viewpoints November 1
Pinterest Debuts Shoppable Livestreaming with Top Creators
Pinterest is launching into livestreaming with the debut of Pinterest TV — a series of in-app, live, shoppable…
News November 1
How to Build Ecommerce Experiences for the Metaverse
The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good…
Executive Viewpoints November 1Featured
Latest Podcasts
Latest Resources
