How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the…
Features August 1
Latest In: Marketing
How to Let the User Drive True Personalization on Ecommerce Websites
Over the years many consumer services providers in ecommerce, talent search, food delivery, streaming entertainment, social media, etc.…
Executive Viewpoints August 1
Williams-Sonoma Promotes Veteran Insider to Brand President Role
Williams-Sonoma Inc. has named Felix Carbullido as the new President of its namesake brand. He is replacing Ryan…
News July 29
David’s Bridal Marries Content and Commerce on TikTok
David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…
News July 26
How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked…
Features July 26
How 3D Helps Footwear Brand Merrell Move at the Speed of the Consumer
With the metaverse ever-present in the media these days, most people’s first thought when hearing the term “3D”…
Features July 25
Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted?
The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…
Features July 22
How Data Security Shifts are Driving New Marketing Mandates
Data privacy has come into sharper focus over the past year thanks to new state legislation and federal…
News July 21
Reports: Meta Expands its Avatar Fashion Marketplace with Addition of DressX
Meta has added virtual fashion retailer DressX to the roster of partners creating digital clothing for its new…
News July 20Featured
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