Bath & Body Works Engineers Holiday ‘Scent Takeovers,’ While Sephora Brings on the ‘Queen of Christmas’
Beauty retailers are pulling out all the stops to amp up the joy and magic this holiday season.…
News November 3
Latest In: Marketing
Yodel-ay-ee-oh! Target to Transform All Stores to Alpine Villages for Holiday 2025
Target is betting big on in-store experiences this holiday season, including turning its nearly 2,000 stores into Alpine…
News October 30
Marketing that Matches the Pace of Commerce
Seasonal shopping has lost its rhythm. What used to be distinct calendar moments have collapsed into one long…
Executive Viewpoints October 30
JCPenney Holiday Campaign Stresses ‘Thoughtful’ Frugality
Recognizing that many consumers are tightening their belts while still wanting to show their generosity this holiday season,…
News October 29
Etsy Promotes Long-Time Insider to CEO Role in Leadership Transition
Etsy has named its current President and Chief Growth Officer, Kruti Patel Goyal, to succeed Josh Silverman as…
News October 29
Santa’s Little Helper this Holiday Season: Live Shopping
The 2025 holiday season is shaping up to be driven by AI-driven discovery, economic caution and performance-obsessed marketing,…
Executive Viewpoints October 29
Listen Now: Legendary Adman Ellis Verdi on the Art of Retail Advertising
This past summer, American Eagle made headlines around the world with its “Sydney Sweeney Has Great Jeans” ad…
Features October 29
How Walmart Business Gives Back Precious Minutes to Time-Starved SMB Owners
Small- and medium-sized businesses (SMBs) face a shortage that no supply chain can restock: the time spent performing…
Features October 28
Shadow Buyers: How to Reach ‘Invisible’ Purchasers
Any good marketing strategy involves identifying the target buyer to tailor your efforts to the right audience. In…
Executive Viewpoints October 28Featured
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