Creator-Led ShopMy Platform Debuts Consumer-Facing Commerce
ShopMy, a platform designed to transform creator marketing into measurable performance channels, has launched its first consumer-facing shopping…
News August 4
Latest In: Consumer Trends
Clean, Complete, and Unified Data: Your Competitive Edge in Ecommerce
The global market size for AI in ecommerce is estimated at $9 billion in 2025, and is anticipated…
Executive Viewpoints August 1
3 Questions with Veteran Marketer Sarah Crockett: Connecting with Consumers in Times of Turbulence
When it comes to marketing portfolios, not many executives have one as robust as Sarah Crockett. Throughout her…
Features August 1
Kroger Brings Retail Media, Loyalty and Insights Together Under One Roof
Kroger has unified the supermarket giant’s retail media, insights and loyalty marketing functions into a single department: Kroger…
News July 31
Beyond the Map: How Retailers are Using Real-World Movement to Guide Site Selection
As retailers race to meet customer expectations for speed, convenience and personalization, location strategy has become a key…
Executive Viewpoints July 31
Walmart Kicks Off Multi-Year Partnership with Major League Soccer
Walmart is latching on to the growing interest in soccer, embarking on a multi-year partnership with Major League…
News July 30
Listen Now: What U.S. SMBs Can Learn from Alibaba.com’s Playbook
Alibaba.com is the biggest B2B marketplace in the world, and it has maintained that position despite rising competition.…
Features July 30
How Retailers can Maximize the ‘Happy Accident’ of a Product Collaboration that Goes Viral
Product scarcity has been a successful retailing strategy for many years, particularly in the luxury sector. Part of…
Features July 29
Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now
A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket…
Executive Viewpoints July 25Featured
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