How AI Overviews are Reshaping the Consumer Journey in 2025
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital…
Executive Viewpoints February 18
Latest In: AI & Machine Learning
Keep Products Moving: Benefits of a Modern PIM
Ask any retail executive and they’ll say, nothing good happens when products don’t move. All too often,…
Executive Viewpoints February 13
In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success
The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and…
Executive Viewpoints February 11
$8M Well Spent? The Ads that Scored (and the Ones that Fumbled) at Super Bowl LIX
Sunday’s Super Bowl LIX faceoff between the Philadelphia Eagles and the Kansas City Chiefs was action-packed from start…
Features February 10
Four Ways to Turn Transactions into Customer Relationships that Last
As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections…
Executive Viewpoints February 7
How AI-Driven Search and Personalization Boosted AOV 5.5% for Freedom Furniture
Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores…
Features February 6
How Emotional Insights Transform Your CX Strategy
When building a house, you start with a blueprint. Similarly, creating a meaningful customer experience begins with a…
Executive Viewpoints February 5
Generative AI in Retail: 4 Predictions for 2025
The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved…
Executive Viewpoints February 4
Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025
As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty –…
Executive Viewpoints January 30Featured
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