Shoppers Are Flocking to a New Digital ’Hood. What Does This Mean for Retail?
During the pandemic, much like our working lives and our socializing, retail had to migrate solely online —…
Executive Viewpoints July 20
Latest In: tiktok
Study: Consumers Warm to Social Commerce, But Payment Mistrust Could Hamper Growth
Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around…
Features June 7
How Adore Me is Driving Awareness Around Social Algorithm Bias
2020 could easily be considered a breakout year for social commerce. Consumers reported spending 45% more time on…
Features May 6
4 Ways COVID-19 Gave Beauty Brands a Makeover
U.S. beauty spending took a hit across all categories in 2020, with makeup dropping 36%, skincare falling 13%…
Features March 19
Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events
Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home, a virtual experience…
News March 11
3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved…
Features March 9
e.l.f. Beauty’s Growth Formula: TikTok, Clean Products and a Clear Brand Mission
As many brands continue to “pivot” and find ways to evolve their businesses amid the chaos that is…
Features January 4
Walmart to Pilot Shoppable Livestream via TikTok
Walmart will host a first-of-its-kind livestream shopping experience on TikTok this Friday, Dec. 18 at 8 pm Eastern…
News December 17
Walmart Hopes to Make TikTok a ‘Discovery Opportunity’ and Improve Social Commerce Shipping Speeds
Walmart views TikTok as a “discovery opportunity” for shoppers, CEO Doug McMillon said in an interview with CNBC.…
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