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David's Bridal has already reached 16 million consumers with its new shoppable video campaign on TikTok.

David’s Bridal Marries Content and Commerce on TikTok

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok,…

News July 26
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Supply chain, livestreaming and the metaverse: have our ecommerce predictions for the year held up?

Ecommerce Check-In: Has 2022 Shaped Up the Way We Predicted? 

The ecommerce boom of 2020 brought millions of new shoppers to digital platforms, and that growth trajectory continued…

Features July 22
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Amazon Takes Legal Action Against 10,000+ Fake Review Facebook Groups

Seeking information via the legal system, Amazon has filed a lawsuit against the administrators of more than 10,000…

News July 19
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4 Major Trends Driving Success in Influencer Marketing

Influencer marketing is not a new concept, but it’s enjoying newfound reach. According to Collabstr, even after climbing…

Executive Viewpoints May 13
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Pinterest, TikTok and Snapchat Leaders Reveal How Marketers Can Maximize Each Platform

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways…

Features May 3
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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a…

Features March 15
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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities…

Features March 11
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The Container Store Rebrand Touts the Benefits of an ‘Organized Life’

Many people visit The Container Store as they’re contemplating a home or business renovation, but this time  the…

News February 23
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4 Practical Tips for TikTok Success

The speed at which TikTok has become a focal point of conversation and community in the U.S. has…

Features February 15
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