For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite
Jacob Hawkins knows a lot about Gen Z, not just because he’s spent almost a year as the…
Features March 9
Latest In: tiktok
Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why
Recent headlines about Meta’s Instagram and Facebook doing away with shopping features on their platforms might appear to…
Features February 21
TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators
TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses…
News February 9
Report: Buffalo Target Store Became Refuge for Travelers Stranded by Superstorm
A Target store in the Buffalo suburb of Cheektowaga, N.Y. became an impromptu shelter for approximately 25 people…
News December 28
L’Oréal Exec: Retailers Need to Create ‘Beauty Destinations’
There was a time not too long ago (during those horrible pandemic years we’re all trying to forget)…
Features December 6
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for…
Executive Viewpoints December 2
Meta, Amex and TikTok Offer Holiday Help to Small Businesses
It’s easy for small- to medium-sized businesses (SMBs) to get lost in the holiday hullabaloo, but several major…
News November 16
Semafor Report: TikTok Quietly Launches In-Platform Shopping in the U.S.
TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., according to Semafor, allowing U.S.…
News November 14
TikTok Taps Pro Sports for New Marketing Chief
Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will…
News November 11Featured
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