4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers
While Urban Outfitters’ assortment is designed for consumers in their teens and early 20s, Anthropologie provides a destination…
Features June 22
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First-Time DTC Direct Mailer? Here’s How to Make this Channel Sing.
Digitally native brands have long thrived on using channels like social media and tools like retargeting to find…
Executive Viewpoints May 22
E.l.f. Cosmetics Debuts Social-First ‘Vanity Table Talk’ Series
E.l.f. cosmetics is seeking to tap the power of celebrity with its new digital series, Vanity Table Talk.…
News May 1
How Northern Tool Cut Corrugate Spending 30% and Enhanced its Unboxing CX
If you’ve ever ordered anything online, this has undoubtedly happened to you: you open up a too-big box…
Features April 26
Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Livestream shopping has proven a tough nut to crack in the West. Despite the format’s wild success in…
Features April 25
As Legislators Mull its Fate, TikTok Doubles Down on Creator Partnerships
TikTok’s future in the U.S. remains uncertain following last week’s Congressional grilling of CEO Shou Chew. Nevertheless, the…
News March 28
TikTok CEO, Facing Congressional Grilling, Touts U.S.-Based Data Protection Unit
TikTok CEO Shou Chew, testifying on March 23 before the House Committee on Energy and Commerce, pushed back…
News March 23
Sephora, TikTok Partner to Guide Diverse Beauty Brands in Successful Content Creation
Sephora, TikTok and the Digitas agency have launched a guide to the world of creator content for founder-led…
News March 13
Social Commerce is Taking Off. Here’s How it Gets to the Next Level
Social commerce is the latest frontier for brands looking to spur sales and boost revenues. The segment, which…
Executive Viewpoints March 10Featured
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